I first got to know Cassidy years ago as Twine was getting off the ground. Cassidy operated highly effectively in a fast paced environment with big deadlines, big goals, and a desire to succeed against well funded, long established incumbents and startup competitors.
Cassidy effectively scaled from being an incredibly talented design IC to running a happy, well performing, creative design team.
He brought new, interesting ideas to the table on a constant basis and was a joy to work with.
As a boss, he challenged and supported me to do my best research and to grow as a member of the design team. All while having a lot of fun. Anyone would be lucky to report to Cassidy.
As a designer, Cassidy taught me a lot about how research can inspire creative vision. For example, we collaborated on the visual direction for Twine, weaving in user research to the creative process. We made multiple iterations based on the qualitative and quantitative data that led to a highly effective and compelling visual expression of the Twine brand. In many subsequent user interviews, the visual identity of Twine emerged as a primary factor for why people downloaded and trusted the app.
Cassidy is a very unique designer and product thinker and he brings an infectious creative energy and insight to every problem.
His out-of-the-box approaches to design problems make him a fun and inspiring design leader to work with, and his industry knowledge and experience mean that he can wear many different hats on any team—from user research to product management to development.
As a result of his leadership, our team produced high-quality and high-impact work in short amounts of time, (sometimes going from idea to production within a day or two).
Not only is he a skilled designer, but he was also a supportive manager to me, and made me feel welcome and valued at the company from my very first day. I would consider myself very lucky to work with Cassidy again in the future.